A disruptive, street-powered campaign using red-carpet-style popups to reframe secondhand fashion as high-impact self-expression and a direct challenge to the elitism of traditional fashion systems.
Depop
Fashion was never meant to be locked behind glass or priced out of reach—true style belongs to the creatives, the storytellers, and the secondhand revolution. Depop is the movement where secondhand isn’t just sustainable; it’s the boldest way to stand out, break tradition, and shape the future of fashion.
Bridget Burr: art direction, strategy
Brooke Hatchman: art direction, design, copy
Lauren Langvin: art direction, strategy
Hayden Abbott: illustration, strategy