Panda Express
Fortunes Worth Biting Into
Fortunes Worth Biting Into
As the leading national Chinese restaurant, Panda is uniquely qualified to own something as big as the fortune cookie. This campaign taps into the little joy of cookies and partnerships with brands like Spotify and Duolingo to transform the fortune cookie into a bite-sized messaging system.
To present this campaign to my team, I handed out real Panda Express fortune cookies—each secretly filled with my own custom ad copy, carefully swapped in by hand.
