DEPOP

RUNWAY, YOUR WAY

Concept:

Transform a London street market into a guerrilla fashion show, powered by a thrifted red carpet, everyday fashion lovers, and digi-cam photographers.

Challenge:

Building a deeper Depop community in Europe through personal style and sustainability.

Insight:

Building real community and showcasing art taps into participants’ self-orientation and consumers’ aspirations in a way traditional advertising can’t touch.

Marketed with guerrilla red carpet installations.

System:

RUNWAY, YOUR WAY — Everywhere.  This campaign expands seamlessly to cities across the world with OOH and transit placements celebrating personal style.

credits:

Bridget Burr - art direction, concept development, copywriting.
Brooke Hatchman - art direction, design, copywriting.
Lauren Langvin - art direction, strategy.
Hayden Abbott - illustration, strategy.