DEPOP

RUNWAY, YOUR WAY

Idea:
 Transform a London street market into a guerrilla fashion show, powered entirely by thrifted carpets, everyday fashion lovers, and digI-cam photographers.

Marketed with mysterious thrifted red carpets lining the streets of London, gracing the Tube, and making a statement in front of traditional storefronts.

RUNWAY, YOUR WAY — Everywhere.  This campaign expands seamlessly to cities across the world with OOH and transit placements celebrating everyday fashion.

credits:

Bridget Burr - art direction, concept development, copywriting.
Brooke Hatchman - art direction, design, copywriting.
Lauren Langvin - art direction, strategy.
Hayden Abbott - illustration, strategy.