PANDA EXPRESS

Playing with fortune cookies in a way that lets Panda Express behave the way they taste: bold, addictive, and impossible to ignore.

We use fortune cookies to build college campus installations, start brand beef, deliver copy, and hide Easter eggs.

Bins are situated around large college campuses’ high traffic zones.

We place takeout box towers filled with gifts outside rival restaurants.

THE TEASE - 50% Off Box. Designed to drive traffic.

THE STEAL - Free Meal. Steals McDonald’s customers on the spot.
*Small amount of shade thrown.

THE VIP - free Panda For a Year. One per tower. Designed for virality.

Credits:

Bridget Burr - concept, strategy, copy, art direction, design.